Should You Choose Your Clients YES!

Here is what I have learnt.

Not all clients are suitable for your business. Similarly, not all employers are suitable for your career growth.

Work with clients that brings out the best in you as well as choose to serve and keep clients whom you can bring the best out of and make a significant difference for.

What do I mean?

I once maintained a business and served a client who I found out later was somewhat connected to a gang. I am not implying that all are bad but when it comes to dealing in a complex deal (which mine was), you are better off giving up on the deal. The profits from that deal is just not worth the effort and commitment.

Why do I say this?

Let me qualify. This is not applicable to businesses that are one-time-off transaction in nature. Like selling a product which requires no selling, promoting or follow-up after money is paid.

I am referring to businesses which are more complex in nature, one where a credit term is involved, where contracts and progressive certification of goods and services are delivered over a period of time. An example : construction of a building.

Such businesses requires building of relationships and if your values system is so out of line with each other and other than money, there is nothing in common within the relationship, it is best to drop the deal.

If you were an employer, would you hire someone who just shows up because of the salary you pay him or her? Where the person has no interest whatever in the job or the very purpose your organisation is seeking to pursue or for the very purpose your organisation is in existence? Would you keep such an employee?

Obviously not. I have never found it to work at all despite compensating the person well in the form of salary and other benefits.

Every transaction in your business is an opportunity for a relationship. If none exist between you and your client, then you are no different from any other vendor that sets up a stall right beside you. You are like a commodity. No different.

As an individual, we all seek to be unique. Your boss, or your customers will naturally "commoditize" you. It is your ability to differentiate yourself through your conscious act and choices that will determine if you will rise above that.

If you are not able to feel passionate about your own values and display it passionately while conducting your business or work, then nothing great will happen for you. Life will just be mediocre.

Create the environment that allows you to display that by consciously choosing who you want to serve. It is the only way to continuously generate the energy and drive within you to propel your business forward. So, choose your clients well.

What is the core essence of an Entrepreneur?

"An Undying Desire to Succeed."

Not many possess this quality.

As they say, it is easy to be a leader when everything is going smoothly. A true leader is one who can lead and have a sustained determination and perseverance to go through the bad times.

This applies to business, entrepreneurship, career and relationships.

Self-leadership is the key.

We all look for heroes outside of us. Yes, it is ok to model after someone who is great. But it should serve you to empower and inspire you so that you will become your own hero. That is what modeling is suppose to serve. If it creates dependance, then that's leading down to the wrong road.

When seeking for a mentor or a coach, look for that someone who is capable of reflecting back to you your greatness and help facilitate you to take decisions and actions that lead you towards realizing that grand version of you.